Press Release
July 1, 2025
Make smarter media decisions with Attention Metrics
Adelaide makes it easy to measure omnichannel media quality and drive consistent impact in today's fragmented media landscape.
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Move beyond viewability with AU
AU measures media quality more accurately than any other metric, predicting a placement's ability to capture attention and drive business outcomes.
65.2 AU
23.1 AU
51.3 AU
36.2 AU
Compare media across channels with an easy to understand, 0–100 score
Reduce waste and get better results with a machine learning model trained to outcomes
Activate it easily, everywhere–display, OLV, walled gardens, CTV and linear, and even podcasts–with programmatic activation available through your favorite DSPs
AU is available everywhere
A metric is only as valuable as it is easy to use. That’s why we’ve made AU available on every popular digital medium, including your favorite programmatic platforms.
AU is the only metric that allows advertisers to draw apples-to-apples media quality comparisons across all channels, formats, and devices.
CTV
Cinema
DOOH
Display
Facebook
Instagram
Linear TV
LinkedIn
Native
OLV
Pinterest
Podcasts
Reddit
Snapchat
Streaming Audio
Terrestrial Radio
TikTok
Twitter
YouTube
Featured case studies
National Basketball Association
Measuring the quality of digital and CTV spend reveals that higher AU scores correlate to increased tune-in.
Key Results:
- Focusing budget on high-AU placements drove 38% higher tune-in for live games
- High-AU media across OLV and display delivered 3x the tune-in of low-AU placements
Coca-Cola Schweiz & Österreich
AU-based custom bidding algorithm outperforms Coca-Cola’s standard media buying formula across a range of brand health metrics.
Key Results:
- Coke Zero's AU-based custom algorithm drove 36% higher ad impact and 16% higher ad recall than the standard media buying formula
- For Aquarius, AU optimizations delivered 49.5% lift in ad recall and 16% higher recognition vs. qCPM-optimized media
Product Lift for AB InBev
High-quality, attentive media drives increased brand and product awareness.
Key Results:
- Product awareness increased 38% from low- to higher-AU media while brand awareness increased 4.6%
- Compared to low-AU media, placements with high AU scores delivered 129% higher unaided awareness and 88% lift in familiarity
Audi Switzerland: 2023 Audi RS e-tron GT
Attention-optimized custom algorithm drives lift in programmatic conversions compared to standard bidding tactics.
Key Results:
- AU-based algorithm achieved a 69% higher conversion rate across Open Exchange inventory
- On both Open Exchange and PMP deals, Audi saw a 60% increase in cumulative conversions
Award-winning data & measurement
Our work with leading brands like Coca-Cola and Škoda Auto has earned global industry-wide recognition. Partner with Adelaide to launch your next award-worthy campaign.
Adelaide is a founding member of The Attention Council
The Attention Council is a collaboration of advertising professionals, academics, technology vendors, and marketers to develop thought-leadership on advertising and the attention economy.