Adelaide insights and news

July 1, 2025

Who’s Auditing the Metrics? MediaSense Just Did—and AU Passed

MediaSense audited Adelaide’s AU attention metric, confirming it as a transparent, statistically sound way to measure media quality and predict outcomes.

Who’s Auditing the Metrics? MediaSense Just Did—and AU Passed

AU Ecosystem Hits the Ground Running With Cross-Market Support and a Five-Stop Roadshow

Announcing AU Ecosystem for Publishers

NewFronts, New Signals: Google Announces AU-Powered Custom Bidding in DV360

PHD’s Malcolm Devoy on the Power of Adelaide’s AU for Effective Planning

The Evolution of Gaze Detection: How Adelaide Is Raising the Standard

Adelaide’s Upgraded Dashboard Delivers More Control, Efficiency, & Transparency

Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies Demonstrates Average 41% Upper-Funnel and 55% Lower-Funnel Lift From Attention Metrics

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

Highlights From Adelaide’s The Business of Attention: The Future of Media Quality Metrics

Adelaide Wins Big at 2024 AdExchanger Awards

Brands Achieve Significant Gains in Media Quality and Performance with Adelaide’s Attention Pre-Bid Segments

Sightly Partners With Adelaide To Enhance Attention-Based Media Quality Measurement on YouTube

Adelaide Grabs Attention With $1.4M Funding and Industry Praise

Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of Rita

Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement & Activation

Achieve Precision in Media Planning: The Benefits of Flight Control

Nerd on the Street: Unpacking the Cannes Lions Buzz

Adelaide Strengthens Team with Claire Browne as New Head of Research

Adelaide Expands AU University With Two New Courses Focused on Pitching and Privacy

Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners

Adelaide Adds Digital Media Expert and Pushly CEO Brendan Ripp to Strategic Advisory Board

Breaking Ground: Adelaide & Kantar Forge Game-Changing Partnership to Connect Attention Metrics with LIFT and LIFT+ Solutions

IPG Mediabrands Partnership With Adelaide Activates New Era in Media Quality Management

Deciphering the 5 Types of Duration in Advertising

Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits. The New York Times Joins As Launch Client.

Webinar Recap: Inside Flight Control—Adelaide’s Breakthrough Planning Tool

EMARKETER Selects Adelaide As the First Attention Measurement Company to Enrich Its Platform With Attention Metrics

Long-Time Media Research Veteran Josh Chasin Joins Adelaide’s Esteemed Board of Advisors

Adelaide Expands Attention Leaderboard to Spotlight CTV’s Top Streaming Platforms

Adelaide Partners With Holding Companies & Programmatic Platforms to Launch Flight Control, a Revolutionary Pre-Planning Tool

MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to Customers

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP, Demonstrating Full-Funnel Outcomes for Haleon & Publicis

Adelaide Partners With Unwind Media To Enhance Media Quality Standards

Attention Metrics in The Trade Desk: Notes From the Field

Adelaide Unveils 2024 Outcomes Guide

Magellan AI and Adelaide Partner to Boost Podcast Advertising Effectiveness with Advanced Attention Measurement

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality

How We Use Data at Adelaide

Adelaide Launches Free Training and Certification Program: AU University

Spotlight on Innovation: Highlights from Adelaide’s AU Connection Summit

Bid to Win: How to Unlock the Power of Custom Bidding with Attention Metrics

Debunking DBAMs: Why Advertisers Should Focus on the Probability of Attention Over Duration

The Future of Performance Marketing: Attention-Driven Strategies in a Post-Cookie World

Event Recap: Adelaide’s Attention Metrics Conference With the ANA

How Attention Metrics Can Put Media & the Marketplace Back in the Fast Lane

The Price of Attention: Unpacking the Economics of Media Quality

Adelaide Launches New ‘Center of Attention’ Webinar Series

TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV

A Risk Model For Media

Teads and Adelaide Partner To Launch High-Attention Omnichannel Private Marketplaces

Visa Collaborates With Adelaide to Increase Media Quality Transparency & Enhance Brand Impact on the Debit Awareness Campaign in Germany

Equativ Partners With Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization Suite

High-AU, Low Emissions PMPs Now Available in Microsoft Advertising

Want Better Programmatic Performance? New Magna Study Reveals “The Attention Advantage”

From Views to Value: A Strategic Shift for Forward-Thinking Publishers

Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with Adobe

Havas Media Network Partners With Adelaide in North America to Build Industry-first- Meaningful Ad Unit (MAU)

National CineMedia Announces Collaboration with Adelaide to Bring Cinema Attention Metrics to Campaign Planning and Optimization

Outbrain Launches “Onyx” – a New Branding Platform Built to Maximize Attention

Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide

Adelaide and ADYOULIKE Partner to Launch High-Attention Auction Packages

Drive Better Business and Environmental Outcomes with New High Attention, Low-Emissions PMPs

Ensure the Highest-Quality CTV Inventory—and Better Business Outcomes—with High-Attention PMPs for CTV

Adlook and Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with Adelaide, Offers Attention Measurement Services for Renowned Brands

ANA Webinar Recap: Mediahub & Adelaide Reveal the Impacts of High-Quality Media on Conversions and Carbon Emissions

Adelaide Partners with Magnite, PubMatic, TRUSTX, Sovrn, Xandr, Google Display & Video 360, and Other Supply-side Partners to Launch the Industry’s First High Attention Marketplaces Worldwide

Industry Experts Unpack the Future of Digital Advertising with “Next in Marketing”

Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation

Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire & ex-Oracle Lead Ed Bristow

Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying

Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages

Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities

Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner

Dozens of Premium Publishers Join Adelaide's New ‘AU Ecosystem’

Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover

Why Attention Metrics Are Showing up in the Financial Times’ RFPs