Press ReleaseJuly 1, 2025Who’s Auditing the Metrics? MediaSense Just Did—and AU PassedMediaSense audited Adelaide’s AU attention metric, confirming it as a transparent, statistically sound way to measure media quality and predict outcomes.Read blog post
EventJune 23, 2025AU Ecosystem Hits the Ground Running With Cross-Market Support and a Five-Stop RoadshowRead blog post
Press ReleaseMay 5, 2025 NewFronts, New Signals: Google Announces AU-Powered Custom Bidding in DV360Read blog post
Attention InsightMarch 18, 2025PHD’s Malcolm Devoy on the Power of Adelaide’s AU for Effective PlanningRead blog post
Attention InsightMarch 10, 2025The Evolution of Gaze Detection: How Adelaide Is Raising the StandardRead blog post
Product UpdateFebruary 27, 2025Adelaide’s Upgraded Dashboard Delivers More Control, Efficiency, & TransparencyRead blog post
Press ReleaseJanuary 20, 2025Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies Demonstrates Average 41% Upper-Funnel and 55% Lower-Funnel Lift From Attention MetricsRead blog post
Press ReleaseDecember 11, 2024PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality TargetingRead blog post
EventNovember 21, 2024Highlights From Adelaide’s The Business of Attention: The Future of Media Quality MetricsRead blog post
Press ReleaseOctober 8, 2024Brands Achieve Significant Gains in Media Quality and Performance with Adelaide’s Attention Pre-Bid SegmentsRead blog post
Press ReleaseOctober 7, 2024Sightly Partners With Adelaide To Enhance Attention-Based Media Quality Measurement on YouTubeRead blog post
InterviewSeptember 13, 2024Adelaide Grabs Attention With $1.4M Funding and Industry PraiseRead blog post
Press ReleaseAugust 19, 2024Adelaide Expands Leadership in Media Quality Measurement with Strategic Acquisition of RitaRead blog post
Press ReleaseAugust 18, 2024Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement & ActivationRead blog post
Attention InsightJuly 26, 2024Achieve Precision in Media Planning: The Benefits of Flight ControlRead blog post
Press ReleaseJuly 10, 2024Adelaide Strengthens Team with Claire Browne as New Head of ResearchRead blog post
Press ReleaseMay 10, 2024Adelaide Expands AU University With Two New Courses Focused on Pitching and PrivacyRead blog post
Press ReleaseMay 9, 2024Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio PartnersRead blog post
Press ReleaseMay 2, 2024Adelaide Adds Digital Media Expert and Pushly CEO Brendan Ripp to Strategic Advisory BoardRead blog post
Press ReleaseMay 1, 2024Breaking Ground: Adelaide & Kantar Forge Game-Changing Partnership to Connect Attention Metrics with LIFT and LIFT+ SolutionsRead blog post
Press ReleaseApril 25, 2024IPG Mediabrands Partnership With Adelaide Activates New Era in Media Quality ManagementRead blog post
Press ReleaseApril 4, 2024Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits. The New York Times Joins As Launch Client.Read blog post
VideoApril 3, 2024Webinar Recap: Inside Flight Control—Adelaide’s Breakthrough Planning ToolRead blog post
Press ReleaseApril 2, 2024EMARKETER Selects Adelaide As the First Attention Measurement Company to Enrich Its Platform With Attention MetricsRead blog post
Press ReleaseMarch 19, 2024Long-Time Media Research Veteran Josh Chasin Joins Adelaide’s Esteemed Board of AdvisorsRead blog post
Press ReleaseMarch 14, 2024Adelaide Expands Attention Leaderboard to Spotlight CTV’s Top Streaming PlatformsRead blog post
Press ReleaseMarch 5, 2024Adelaide Partners With Holding Companies & Programmatic Platforms to Launch Flight Control, a Revolutionary Pre-Planning ToolRead blog post
Press ReleaseFebruary 22, 2024MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to CustomersRead blog post
Press ReleaseFebruary 22, 2024Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP, Demonstrating Full-Funnel Outcomes for Haleon & PublicisRead blog post
Press ReleaseFebruary 14, 2024Adelaide Partners With Unwind Media To Enhance Media Quality StandardsRead blog post
Product UpdateFebruary 13, 2024Attention Metrics in The Trade Desk: Notes From the FieldRead blog post
Press ReleaseJanuary 10, 2024Magellan AI and Adelaide Partner to Boost Podcast Advertising Effectiveness with Advanced Attention MeasurementRead blog post
Press ReleaseJanuary 9, 2024Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention InsightsRead blog post
Press ReleaseJanuary 8, 2024Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of AdvisorsRead blog post
Press ReleaseDecember 20, 2023Adelaide Releases Attention Leaderboard Showcasing Excellence in Media QualityRead blog post
Press ReleaseNovember 15, 2023Adelaide Launches Free Training and Certification Program: AU UniversityRead blog post
EventNovember 13, 2023Spotlight on Innovation: Highlights from Adelaide’s AU Connection SummitRead blog post
VideoNovember 8, 2023Bid to Win: How to Unlock the Power of Custom Bidding with Attention MetricsRead blog post
Attention InsightNovember 2, 2023Debunking DBAMs: Why Advertisers Should Focus on the Probability of Attention Over DurationRead blog post
InterviewOctober 30, 2023The Future of Performance Marketing: Attention-Driven Strategies in a Post-Cookie WorldRead blog post
EventOctober 17, 2023How Attention Metrics Can Put Media & the Marketplace Back in the Fast LaneRead blog post
InterviewOctober 5, 2023The Price of Attention: Unpacking the Economics of Media QualityRead blog post
Press ReleaseSeptember 13, 2023TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTVRead blog post
Press ReleaseAugust 17, 2023Teads and Adelaide Partner To Launch High-Attention Omnichannel Private MarketplacesRead blog post
Press ReleaseAugust 1, 2023Visa Collaborates With Adelaide to Increase Media Quality Transparency & Enhance Brand Impact on the Debit Awareness Campaign in GermanyRead blog post
Press ReleaseJuly 27, 2023Equativ Partners With Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization SuiteRead blog post
Product UpdateJuly 25, 2023High-AU, Low Emissions PMPs Now Available in Microsoft AdvertisingRead blog post
Attention InsightJuly 19, 2023Want Better Programmatic Performance? New Magna Study Reveals “The Attention Advantage”Read blog post
Attention InsightJune 26, 2023From Views to Value: A Strategic Shift for Forward-Thinking PublishersRead blog post
Press ReleaseJune 20, 2023Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with AdobeRead blog post
Press ReleaseJune 19, 2023Havas Media Network Partners With Adelaide in North America to Build Industry-first- Meaningful Ad Unit (MAU)Read blog post
Press ReleaseJune 15, 2023National CineMedia Announces Collaboration with Adelaide to Bring Cinema Attention Metrics to Campaign Planning and OptimizationRead blog post
Press ReleaseJune 14, 2023Outbrain Launches “Onyx” – a New Branding Platform Built to Maximize AttentionRead blog post
Press ReleaseJune 13, 2023Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by AdelaideRead blog post
Press ReleaseMay 8, 2023Adelaide and ADYOULIKE Partner to Launch High-Attention Auction PackagesRead blog post
Press ReleaseMay 3, 2023Drive Better Business and Environmental Outcomes with New High Attention, Low-Emissions PMPsRead blog post
Press ReleaseMay 3, 2023Ensure the Highest-Quality CTV Inventory—and Better Business Outcomes—with High-Attention PMPs for CTVRead blog post
Press ReleaseApril 12, 2023Adlook and Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention MetricsRead blog post
Press ReleaseApril 7, 2023A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with Adelaide, Offers Attention Measurement Services for Renowned BrandsRead blog post
EventApril 5, 2023ANA Webinar Recap: Mediahub & Adelaide Reveal the Impacts of High-Quality Media on Conversions and Carbon EmissionsRead blog post
Press ReleaseMarch 7, 2023Adelaide Partners with Magnite, PubMatic, TRUSTX, Sovrn, Xandr, Google Display & Video 360, and Other Supply-side Partners to Launch the Industry’s First High Attention Marketplaces WorldwideRead blog post
InterviewMarch 2, 2023Industry Experts Unpack the Future of Digital Advertising with “Next in Marketing”Read blog post
Press ReleaseJanuary 24, 2023Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic ActivationRead blog post
Press ReleaseJanuary 17, 2023Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire & ex-Oracle Lead Ed BristowRead blog post
Press ReleaseDecember 21, 2022Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media BuyingRead blog post
Press ReleaseDecember 19, 2022Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction PackagesRead blog post
Press ReleaseDecember 13, 2022Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting CapabilitiesRead blog post
Press ReleaseNovember 2, 2022Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement PartnerRead blog post
PressMay 20, 2025Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land RoverRead on AdExchanger
PressNovember 18, 2024Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The CostsRead on AdExchanger
PressNovember 18, 2024The Rise of Attention Metrics Brings New Opportunities for PublishersRead on Digital Content Next
PressNovember 15, 2024Episode 98: Marc Guldimann Explains Everything About AttentionRead on Marketecture
PressOctober 30, 2024Can’t Afford Not To Pay Attention; The New Heavyweight ChallengerRead on AdExchanger
PressOctober 29, 2024Adelaide Becomes the First Attention Metrics Firm To Enter the MRC Accreditation ProcessRead on Digiday
PressOctober 10, 2024The Media Cost/Quality Disconnect — and How To Use Attention To Get the Most Bang for Your BuckRead on WARC
PressOctober 8, 2024Buyers Can Now Target High-Attention Inventory in The Trade DeskRead on AdExchanger
PressSeptember 25, 2024Attention Measurement Is Progress for Publishers Like The New York TimesRead on WARC
PressSeptember 4, 2024The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the ElectionRead on AdWeek
PressAugust 20, 2024Adelaide Raises $1.4 Million From Aperiam and Acquires Data Marketplace RitaRead on AdExchanger
PressAugust 19, 2024Adelaide Acquires Insights Business Rita Following $1.4 Million Seed ExpansionRead on VideoWeek
PressMay 24, 2024Inside the New York Times’ Plans To Correlate Attention Levels to Other MetricsRead on Digiday
PressMay 13, 2024Ad Quality Scoring Company Adelaide Expands to Podcasts, Other Forms of AudioRead on Insideradio.com
PressMay 2, 2024Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium ExchangeRead on ExchangeWire
PressApril 25, 2024IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality ManagementRead on ExchangeWire
PressApril 4, 2024For the New York Times, Attention Metrics Find New ApplicationsRead on Morning Brew
PressApril 2, 2024EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention MetricsRead on ExchangeWire
PressApril 1, 2024Industry KPIs: YouTube and X emerge as leaders for social media advertising attentionRead on eMarketer
PressMarch 13, 2024Adelaide Releases Attention Leaderboard Feat. Top CTV PlatformsRead on Martechcube
PressMarch 12, 2024Attention Firm Adelaide Penetrates Holding Company Media Agencies With New ToolRead on Digiday
PressFebruary 22, 2024MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to CustomersRead on PR Newswire
PressJanuary 16, 2024AdTheorent Partners With Adelaide To Utilize Attention-Based Metrics for Campaign Optimization and MeasurementRead on MarTech Series
PressJanuary 11, 2024Magellan AI and Adelaide To Offer Advanced Attention Measurements to Ad BuyersRead on Insideradio.com
PressDecember 18, 2023Advertising’s AI Revolution Is Coming – And Its Role in Media May Be Different Than You ThinkRead on WARC
PressOctober 4, 2023From Viewability to Impact: Adelaide's Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy ConcernsRead on ExchangeWire
PressSeptember 28, 2023Audio Shines in Work Conducted by Attention Metrics Provider AdelaideRead on Insideradio.com
PressSeptember 19, 2023Media Buyers Urged to Replace Duration of Attention With ProbabilityRead on MediaPost
PressSeptember 14, 2023The #1 Threat to Attention Metrics: The Paradox of Attentive AudiencesRead on WARC
PressAugust 8, 2023Adelaide Partners With Visa and Starcom on Campaign MeasurementRead on Research Live
PressJuly 27, 2023Optimizing for Attention... Or Not... With Marc Guldimann - CEO & Founder of AdelaideRead on The Digital Distillery
PressMay 8, 2023Adelaide & ADYOULIKE Partner to Launch High-Attention Auction PackagesRead on ExchangeWire
PressMay 3, 2023Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVisionRead on ExchangeWire
PressMay 3, 2023Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration With Microsoft Advertising & Scope3Read on ExchangeWire
PressMay 2, 2023Attention-Based PMPs Help Mars and Nespresso Be More Seen and More GreenRead on AdExchanger
PressApril 11, 2023Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned BrandsRead on ExchangeWire
PressApril 11, 2023Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention MetricsRead on ExchangeWire
PressMarch 7, 2023Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention MetricsRead on AdWeek
PressMarch 6, 2023Sharethrough Partners With Adelaide To Sell Media Based On AttentionRead on AdExchanger
PressJanuary 24, 2023Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic ActivationRead on ExchangeWire
PressJanuary 17, 2023Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed BristowRead on ExchangeWire
PressDecember 21, 2022Audi Drives Performance With an Attention-Based Bidding AlgorithmRead on AdExchanger
PressDecember 19, 2022Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction PackagesRead on ExchangeWire
PressDecember 16, 2022PubMatic Adopts Adelaide's Attention Metrics to Create 'Supply Chain 2.0'Read on Digiday
PressNovember 27, 2022The Promise of the Pivot: How We Shifted Our Business From Media to MeasurementRead on BTOES
PressNovember 2, 2022Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement PartnerRead on Martechcube
PressJune 15, 2022Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics ProgrammaticallyRead on MarTech Series
PressJune 7, 2022Attention Measurement Startup Adelaide Snags $7 Million in Seed Funding From Human VenturesRead on AdExchanger
PressMay 12, 2022Adelaide & Mediahub Launch First-Ever Media Attentiveness Training ProgrammeRead on ExchangeWire
PressMay 4, 2022Adelaide Hires Former Nielsen Executive Tyler DeTour as VP of SalesRead on Research Live
PressApril 11, 2022BAM Strategy Partners With Adelaide to Incorporate Outcomes-Based Attention Metrics Into Media Planning and BuyingRead on ExchangeWire
PressApril 5, 2022The 'Attentive Audience Paradox': Why Blindly Maximizing Attention Is Risky for BrandsRead on WARC
PressMarch 15, 2022Lucid and Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional MetricsRead on ExchangeWire
PressFebruary 24, 2022Realeyes, Adelaide Introduce New Potential for Advertising Quality Through Creative and Media Attention DataRead on MarTech Series
PressFebruary 4, 2022Strategic Partnership with Adelaide Offers Mediahub Clients a Media Buying Advantage and Promotes Innovation in Media Quality MeasurementRead on MarTech Series
PressJanuary 25, 2022Kargo and Adelaide Team Up to Deliver Better Media Quality Metrics for Brands and PublishersRead on Stoppress New Zealand
PressDecember 9, 2021Brands Get Access to Unique Media Quality Metrics With Kargo and Adelaide PartnershipRead on Kargo
PressDecember 6, 2021The NBA Increases Tune-In for Live Games by Buying High-Attention CTV Ad SpotsRead on AdExchanger
PressOctober 19, 2021This Company Says It Can Measure How Much Attention Someone Is Paying to an AdRead on Morning Brew