Adelaide Insights and News

Adelaide Brings Attention-Based Pre-Bid Segments to Amazon DSP, Helping Advertisers Reduce Waste and Prioritize High-Quality Inventory

Adelaide's AU pre-bid targeting is now available in Amazon DSP, giving advertisers a way to prioritize high-attention inventory and filter out waste before they bid — across Display, OLV, and Streaming TV.

The Guardian Launches Attention-Based Packages and Joins Adelaide’s AU Ecosystem

Attention Insight

A Field Guide to Media Quality Metrics: Viewability, Duration & Outcome-Based Attention

January 20, 2026

Adelaide Releases 2026 Outcomes Guide Showing How Attention Drives Business Outcomes Across 60 Campaigns

January 7, 2026

Adelaide Joins Index Marketplaces, Bringing Attention-Based Media Quality To Sell-Side Curation

November 5, 2025

Introducing Custom AU

October 23, 2025

Adelaide Debuts New AU Ecosystem Hub for Quality-Driven Advertising

October 21, 2025

Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to Its Board of Advisors

October 7, 2025

Nielsen and Adelaide Launch the Industry’s First Unified View of Reach and Media Attention

Who’s Auditing the Metrics? MediaSense Just Did—and AU Passed

AU Ecosystem Hits the Ground Running With Cross-Market Support and a Five-Stop Roadshow

Attention Insight

Announcing AU Ecosystem for Publishers

NewFronts, New Signals: Google Announces AU-Powered Custom Bidding in DV360

How to Use Media Quality Metrics to Change Your Upfront Conversations

Attention Is a Team Sport: Why Media and Creative Quality Must Work Together

BeIN Sports Increases Programmatic Spend 7-fold After Seeing 4x Ad ROI With Attention; Adelaide CEO Says Media Quality, Not Targeting, Drives Gains

January 27, 2026

Vevo Partners With Adelaide To Launch Attention Guaranteed

Advanced Television

December 9, 2025

Adelaide Selects GDB As Preferred Partner for Latin American Expansion

November 7, 2025

Paramount Australia Puts Unified Video and Attention Metrics at Heart of 2026 Vision

November 5, 2025

Uber Is the Latest Ad Platform to Launch Attention Metrics

November 4, 2025

Uber Advertising Unveils Industry-First Custom Attention Metric With Adelaide and Kantar

New Digital Age

October 31, 2025

Uber Launches a Platform-Specific Attention Metric With Adelaide and Kantar

October 30, 2025

Standing in the Way of Control: Can AdCP Help Programmatic Break Free of Itself?

October 21, 2025

Ad Metrics Create the Web We Deserve, Adelaide’s Guldimann Warns

October 15, 2025

Why Media Quality Should Be the Center of Attention