Sports & Entertainment
Adelaide AU Ratings for CTV, Display, and OLV Predict Tune-in
Goal
- Measure media quality across Display, OLV, and CTV placements
- Determine if media placement quality correlates to increased tune-in
CTV Performance
38% higher subsequent tune-in rate
for high-AU exposure on CTV vs. low-AU exposure
Digital Performance
3x better tune-infor High-AU display and OLV placements versus lower-AU placements.