Become an
attention expert
with Adelaide
AU University
Learn the nuances of attention metrics from the experts in attention.
The value of a Facebook ad differs from that of a primetime TV slot but by how much? In a world where brands have only seconds to capture attention, the right answer is vital to success.
Discover how attention metrics solve this challenge and more with AU University. Developed by Adelaide’s expert team—or as Adweek less subtly calls them, the creators of “the attention economy’s most widely recognized metric”—our flexible and results-driven courses will help you master attention measurement and activation, new solutions to identity-based targeting, and for Adelaide partners, uncover unique ways to highlight the quality of your offering.
The Fundamentals & Applications of Attention
In this certification, participants will explore five tailored sessions designed to enhance their understanding and application of attention metrics. Delve into the digital media landscape, uncover the pitfalls of traditional metrics, and grasp the basics of attention measurement. Gain an insider’s perspective on advanced attention measurement techniques and learn how leading brands utilize AU in planning and activation—including programmatic applications—to achieve efficient outcomes.
The Role of Attention Metrics in a Privacy-First World
With the enactment of privacy regulations in more jurisdictions and the phase-out of third-party cookies, this course is essential for those aiming to sustain effective targeting methods in the changing measurement environment. Taught by Perry Papadopoulos, Co-Founder and VP of Product at Adelaide, the course provides a timely examination of how attention metrics can offer a consumer-friendly targeting solution for marketers.
How to Sell AU: Positioning & Pitching
Designed specifically for sales teams at partner organizations, this course focuses on enhancing their ability to communicate the value of Adelaide’s AU attention metric. The curriculum addresses the increasing use of attention metrics and provides graduates with strategies to secure more business using these metrics.
Learn from AU specialists, including Ed Bristow, EMEA Commercial Director; Sam Gonzalez-Freedson, Publisher Development & Success Manager; and Zach Kubin, Co-Founder and VP of Sales at Adelaide. Participants will gain the skills needed to effectively position and pitch AU to potential clients, empowering them to recommend the best AU strategies for improved advertising performance.
