Free Attention Metrics guides

Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.

MediaSense Audit: Validating the Predictive Power of AU

Independent audit confirms Adelaide’s AU metric is a transparent, outcome-driven measure of media quality that advertisers and publishers can trust.

Get the Guide

From Viewability to Value: A Guide to Attention Metrics for Media Procurement Professionals

Learn how attention metrics revolutionize procurement, offering deeper insights into the most cost-effective media, strategies, and partners for brands

Get the Guide

A Guide to Attention Metrics for Pharmaceutical Marketers

Attention metrics offer pharma marketers a creative solution to a highly restricted market.

Get the Guide

Next-Gen Attention Metrics for Publishers

Learn how publishers are increasing profitability and delivery against client KPIs with this primer on attention metrics for media sellers.

Get the Guide

Next-Gen Attention Metrics for B2B Marketers

Attention metrics are a powerful solution to the biggest challenge B2B marketers face — the absence of effective media metrics.

Get the Guide

Media Quality and Precision Frequency Using Attention Metrics

Explore exciting new research from Adelaide demonstrating how to use attention metrics to set impression quality thresholds on a per KPI basis.

Get the Guide

Calculating Media Value with Attention Metrics

Learn to use attention metrics to calculate the value of your media investment, enabling better results and increased efficiency.

Get the Guide

Attention Metrics Made Easy: A Guide to Programmatic Activation

Learn how to seamlessly integrate attention metrics into your programmatic strategy with actionable insights and real-world case studies.

Get the Guide

Modernize Your MMM with Attention Metrics

Investigate how attention metrics like Adelaide's AU can modernize your MMM by introducing a more nuanced measure of media quality.

Get the Guide

2025 Outcomes Guide

50+ Case Studies. Real Results. Your Roadmap to Better Outcomes.

Get the Guide

A Guide to Attention Metrics for CPG Marketers

Learn a framework for incorporating attention metrics into CPG planning, buying, and optimization.

Get the Guide

The Attention Pathway & How to Measure It

Explore how attention transitions from the ad placement to the ad itself in a seamless handoff between media, creative, and audience.

Get the Guide

Using Attention Metrics for Creative Optimization

Explore new attention data methodologies brands and agencies can use to measure creative quality and increase campaign performance.

Get the Guide

Using Attention Metrics for Efficient Marketing

Understand the basics of attention metrics, covering some of the ways they can improve digital media performance and a primer on responsible use.

Get the Guide

The Adelaide Privacy & Identity Playbook

Privacy regulations and third-party cookie phase-outs are having a huge impact on measurement. Overcome the challenges with 3 alternatives to identity tracking.

Get the Guide

Introducing Evidence-Based Metrics

What do ad placements and baseball have in common? Find out in our new guide, an introduction to how the Scientific Method can positively impact your bottom line.

Get the Guide

FREE ONLINE GUIDE

Free Attention Metrics guides

Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.

MediaSense Audit: Validating the Predictive Power of AU

From Viewability to Value: A Guide to Attention Metrics for Media Procurement Professionals

A Guide to Attention Metrics for Pharmaceutical Marketers

Next-Gen Attention Metrics for Publishers

Next-Gen Attention Metrics for B2B Marketers

Media Quality and Precision Frequency Using Attention Metrics

Calculating Media Value with Attention Metrics

Attention Metrics Made Easy: A Guide to Programmatic Activation

Modernize Your MMM with Attention Metrics

2025 Outcomes Guide

A Guide to Attention Metrics for CPG Marketers

The Attention Pathway & How to Measure It

Using Attention Metrics for Creative Optimization

Using Attention Metrics for Efficient Marketing

The Adelaide Privacy & Identity Playbook

Introducing Evidence-Based Metrics

The Attention Glossary

Learn the terminology, theory, and practice of attention measurement.