Free Attention Guides

Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.

MediaSense Audit: Validating the Predictive Power of AU

Independent audit confirms Adelaide’s AU metric is a transparent, outcome-driven measure of media quality that advertisers and publishers can trust.

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From Viewability to Value: A Guide to Attention Metrics for Media Procurement Professionals

Learn how attention metrics revolutionize procurement, offering deeper insights into the most cost-effective media, strategies, and partners for brands

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A Guide to Attention Metrics for Pharmaceutical Marketers

Attention metrics offer pharma marketers a creative solution to a highly restricted market.

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Next-Gen Attention Metrics for Publishers

Learn how publishers are increasing profitability and delivery against client KPIs with this primer on attention metrics for media sellers.

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Next-Gen Attention Metrics for B2B Marketers

Attention metrics are a powerful solution to the biggest challenge B2B marketers face — the absence of effective media metrics.

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Media Quality and Precision Frequency Using Attention Metrics

Explore exciting new research from Adelaide demonstrating how to use attention metrics to set impression quality thresholds on a per KPI basis.

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Calculating Media Value with Attention Metrics

Learn to use attention metrics to calculate the value of your media investment, enabling better results and increased efficiency.

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Attention Metrics Made Easy: A Guide to Programmatic Activation

Learn how to seamlessly integrate attention metrics into your programmatic strategy with actionable insights and real-world case studies.

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Modernize Your MMM with Attention Metrics

Investigate how attention metrics like Adelaide's AU can modernize your MMM by introducing a more nuanced measure of media quality.

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2025 Outcomes Guide

50+ Case Studies. Real Results. Your Roadmap to Better Outcomes.

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A Guide to Attention Metrics for CPG Marketers

Learn a framework for incorporating attention metrics into CPG planning, buying, and optimization.

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The Attention Pathway & How to Measure It

Explore how attention transitions from the ad placement to the ad itself in a seamless handoff between media, creative, and audience.

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Using Attention Metrics for Creative Optimization

Explore new attention data methodologies brands and agencies can use to measure creative quality and increase campaign performance.

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Using Attention Metrics for Efficient Marketing

Understand the basics of attention metrics, covering some of the ways they can improve digital media performance and a primer on responsible use.

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The Adelaide Privacy & Identity Playbook

Privacy regulations and third-party cookie phase-outs are having a huge impact on measurement. Overcome the challenges with 3 alternatives to identity tracking.

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Introducing Evidence-Based Metrics

What do ad placements and baseball have in common? Find out in our new guide, an introduction to how the Scientific Method can positively impact your bottom line.

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FREE ONLINE GUIDE

Free Attention Guides

Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.

MediaSense Audit: Validating the Predictive Power of AU

From Viewability to Value: A Guide to Attention Metrics for Media Procurement Professionals

A Guide to Attention Metrics for Pharmaceutical Marketers

Next-Gen Attention Metrics for Publishers

Next-Gen Attention Metrics for B2B Marketers

Media Quality and Precision Frequency Using Attention Metrics

Calculating Media Value with Attention Metrics

Attention Metrics Made Easy: A Guide to Programmatic Activation

Modernize Your MMM with Attention Metrics

2025 Outcomes Guide

A Guide to Attention Metrics for CPG Marketers

The Attention Pathway & How to Measure It

Using Attention Metrics for Creative Optimization

Using Attention Metrics for Efficient Marketing

The Adelaide Privacy & Identity Playbook

Introducing Evidence-Based Metrics

The Attention Glossary

Learn the terminology, theory, and practice of attention measurement.