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The Cure for Waldosis Is Here

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Waldosis: Uncover the Cure

Today, many digital ad campaigns suffer from an affliction known as Waldosis.

This disease gets its name from the children's book Where's Waldo, whose protagonist was famed for being fully viewable—but still nearly impossible to find.

Just like Waldo, Waldosis campaigns are highly viewable but capture very little attention. The antidote? Adelaide Attention Metrics. 

So grab a free Waldo Was Viewable shirt. And help bring attention to this silent KPI-killer. We’re confident it will help you catch some attention in style while achieving superior digital advertising results.

Waldo Was Viewable tee, showcasing how moving beyond viewability by measuring audience attention enables more predictable outcomes and better performance

Want to learn more about how AU drives better results?

Adelaide attention guides show how to drive better results using media quality measurement with the AU metric