The Efficiency Advantage: Using Attention Metrics to Boost ROI

This guide shows how attention metrics help advertisers identify high-value placements, reduce waste, and drive stronger business outcomes across channels.

You’ll see how small shifts in budget allocation can meaningfully lift conversions, revenue, and ROI—and how attention metrics provide the clarity to make smarter investment decisions at scale.

What You’ll Learn

• What drives media waste, and how attention metrics help prevent it
• How teams use attention data to predict performance and strengthen plans
• Programmatic strategies to scale high-quality media and reduce waste
• How attention-informed MMMs reveal meaningful price–quality tradeoffs
• Why attention guarantees support more transparent and impactful partnerships

Inside the Guide: Real Results‍

• 70% lower CPA with 2.8x more acquisitions (Financial Services)
• 19x more revenue from high-attention placements (Retail)
• 60% lower cost per incremental store visit with 2.6x more incremental visits (QSR)