Free Guide

2026 Outcomes Guide

Adelaide + ANA Logos

60  Case Studies. 16 Industries.
1 Blueprint for Better Outcomes.

Attention is fast becoming the standard for media quality. But metrics only matter if they’re proven to drive business outcomes.

Adelaide's most downloaded resource is back—this time with 60 real-world campaigns, 16 industries, and proof across 30+ KPIs.

The 2026 Outcomes Guide shows what happens when advertisers use attention metrics to inform smarter media planning and buying: 33% average lift in brand KPIs and 53% stronger lower-funnel impact.

Outcomes Guide with insights on how attention metrics deliver substantial lifts in awareness, conversions, and cost savings

The Proof Is In the Performance

See how attention metrics deliver at every stage of the marketing funnel:

Stronger Brand Impact

  • 97% lift in unaided awareness → Financial Services
  • 108% increase in ad recall→ CPG
  • 121% lift in brand favorability → Food & Beverage

More Sales & Conversions

  • 4.6x higher conversion rate → Automotive
  • 3.8x more checkouts → E-commerce
  • 83% higher booking rates → Travel

Efficiency at Scale

  • 52% stronger ROAS → Media & Entertainment
  • 6.3x more revenue per impression → E-commerce
  • 45% lower cost per acquisition → Energy

Download the guide to get the strategies behind these results and more.

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Want to learn more about how AU drives better results? Read our free attention guides.

Attention Metrics 101: a marketer's guide to media quality